AM (Day) Routine
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Kick-start your morning with a refreshing K-Beauty-inspired AM routine. This 5-step regimen is designed to cleanse, hydrate, and protect your skin throughout the day. All products are carefully curated from top Korean brands.
Step 1: Gentle Cleanser
Begin with a mild cleanser to remove overnight oils and impurities. We recommend starting with a Cleansing Balm or Oil Cleanser, followed by a Water or Gel Cleanser for a refreshed base.
Step 2: Hydrating Toner
Prep your skin for the day with a lightweight, moisture-rich toner. Explore our Hydration Boosters (Hyaluronic Acid) to lock in moisture and keep your skin plump.
Step 3: Treatment Serum
Target specific skin concerns with active serums. For morning use, Vitamin C Brightening Serums or Niacinamide Heroes are perfect to reduce dullness and protect against free radicals.
Step 4: Lightweight Moisturizer
Seal in hydration with a non-greasy Lightweight Gel Moisturizer. It provides a smooth canvas for makeup and daily wear.
Step 5: Sunscreen
Never skip SPF! Protect your skin with our best-selling Korean Sunscreens SPF50+. Choose from Mineral or Chemical Sunscreens based on your preference.
Recommended Morning Routine Sets
Pro Tip
For optimal results, layer from the thinnest (toner) to the thickest (moisturizer) texture. Finish with SPF every single morning, even on cloudy days!