Ingredient 101
Ingredient 101: A Guide to K-Beauty Ingredients
K-Beauty is renowned for its effective and gentle formulas, often powered by unique natural and functional ingredients. This guide will help you understand the most popular skincare ingredients and how they can benefit your skin. Explore our Ingredients Collection Hub to shop products by ingredient.
Hyaluronic Acid
Known for its incredible water-binding capacity, Hyaluronic Acid helps keep your skin plump and hydrated all day long. Check our Hyaluronic Acid Collection to find your perfect hydrating serum or toner.
Niacinamide
Niacinamide (Vitamin B3) brightens dull skin, reduces redness, and improves skin barrier function. Explore our Niacinamide Heroes for serums and creams.
Vitamin C
Vitamin C is a powerful antioxidant that fights free radicals, evens skin tone, and boosts radiance. See our Vitamin C Brighteners to achieve a natural glow.
Retinol & Bakuchiol
Retinol and its natural alternative Bakuchiol are key anti-aging ingredients that smooth fine lines and boost cell turnover. Shop our Retinol & Bakuchiol Collection.
Peptides
Peptides are short chains of amino acids that support skin elasticity and firmness. Discover our Peptide Powerhouses for anti-aging treatments.
Ceramides
Ceramides strengthen the skin barrier and prevent moisture loss. Explore the Ceramide Barrier Repair Collection.
Snail Mucin
Snail Mucin deeply hydrates, repairs, and soothes the skin, making it a cult-favorite K-Beauty ingredient. Shop our Snail Mucin Favorites.
Propolis & Honey
Propolis and honey deliver antibacterial and healing benefits while adding a natural glow. Check out our Propolis & Honey Glow Collection.
Rice & Fermented Ingredients
Rice extracts and fermented ingredients brighten and smooth the skin, improving overall tone and texture. Discover our Rice & Fermented Brightening Collection.
Mugwort (Artemisia)
Mugwort is known for its calming and anti-inflammatory properties, perfect for sensitive skin. Explore the Mugwort & Artemisia Calming Collection.
Pro Tip
Combine hydrating ingredients like Hyaluronic Acid with barrier-repairing Ceramides for maximum skin health. For brightening, pair Vitamin C with Niacinamide (morning routine) and always finish with SPF!